Personal Brand Content Machine - Low Effort, Big Impact Playbook

Herizon's founder has grown an early-stage startup from <€1M ARR to €13M, and now she scales the learnings to over 100 early-stage startups as a VC while sharing the journey through the personal brand.

An AI-powered personal brand content machine is designed to help individuals easily create and schedule high-quality social media and blog posts without losing their authenticity.

The process is the same one Herizon's founder is using for her blog, newsletter, and social media content, which has generated over €1M ARR inbound sales for her agency along with over €30K of annual book sales completely organic by being very consistent in posting and building the personal brand.

In our VC portfolio of over 100 early-stage startups Herizon's founder has seen results such as inbound funding offers, a high-quality talent pipeline, and early customer pipeline growth with the same process, so it's highly recommended for all individuals from founders to employees to job-seekers or solopreneurs.

Content

• I. Introduction
  • What is a personal brand content machine and why it is important
  • Why is a personal brand important?
  • Tasks we will cover up in this guide Using AI in personal branding Authenticity and AI
• II. Goals and Objectives
  • Define the main goals and objectives
  • Examples of goals and objectives
  • Keep it systematic: tracking and documentation tips
  • ChatGPT example prompts
• III. Target Audience
  • ChatGPT example prompts
• IV. Content Strategy
  • 1. Identify your content pillars
  • ChatGPT example prompts
  • 2. Conduct a content audit
  • ChatGPT example prompts
  • 3. Determine your content formats
  • ChatGPT example prompts
  • 4. Frequency of content production and sharing
• V. Content Creation
  • Content Archive
  • Creating the archive
  • ChatGPT example prompts
  • ChatGPT & authenticity
  • Other tools
• VI. Promotion and Distribution
  • Schedule to keep consistency
  • Recycle and repurpose
  • ChatGPT example prompts
  • Participate in discussion
  • ChatGPT example prompts
  • Collaborations
  • ChatGPT example prompts
• VII. Evaluation and Refinement
  • Define the metrics and KPIs
  • ChatGPT example prompts
  • How to use the data to refine and improve content strategy over time
  • ChatGPT example prompts
  • Don’t forget the human element
• VIII. Summary
  •  Bonus: ChatGPT example prompts